SM&B’s Corporate & Commercial department advised digital talent leader The Up Group on its investment from mid-market private equity firm Livingbridge.
Founded in 2007 by entrepreneur Clare Johnston, The Up Group has become the trusted digital advisor to some of the world’s most celebrated companies. Its international roster of clients include both VC-backed success stories such as Airbnb and Skyscanner and tech giants such as Google Deepmind, JUST EAT and TripAdvisor. This investment will allow The Up Group to further their ambitious domestic and international growth programme.
The SM&B team was led by Peter Weiss and included partners Neal Hodges and Tamara Ludlow and solicitor Jenny Luckham. This deal involved complex corporate, finance and employment elements. Olswang LLP acted for Livingbridge.
Further details of the deal can be found here.