SM&B advises Alexa Chung on her new fashion brand

SM&B has been advising Alexa Chung on all corporate, IP and commercial aspects in respect of her eponymous fashion label, which launches in Q2 2017.

The cross-departmental SM&B team is led by partner Peter Weiss and includes Head of IP, Maninder Gill, senior associate Blaise Gaymer and associates Jack Heywood and Anne Rogers.