SM&B advise on the sale of adtech company Onscroll to sovrn Holdings, Inc.

SM&B’s corporate team advised the co-founders of UK-based OnScroll Limited in its sale to US publisher network and advertising technology company sovrn Holdings, Inc. sovrn plans to deploy OnScroll’s in-view ad technology across its network of publishers, as well as expanding into the UK and Europe with the OnScroll co-founders, Andy Evans and Babac Vafaey, leading this process.

The SM&B team was led by Neal Hodges and included partner Tamara Ludlow and solicitor David Martin. The deal, which comprised a mixture of cash and stock in Sovrn, was relatively complex, with corporate, employment and intellectual property elements.

Andy Evans said “This deal had a lot of moving parts, including my being out of the country for during important negotiations. Neal and his team were not only proactive throughout, but proved to be an excellent and trusted partner who fully supported and diligently helped to drive the deal over the line both locally and at a distance in different time zones”.

Further details of the deal can be found here and here.