Simons Muirhead and Burton client, Dr Pluto’s first show Hey Tracey! will be coming to ITV2 this Monday 17th June.
Hey Tracy! is a comedy quiz show presented by Joel Dommett, where celebrities play to win cash for members of the public, with the help from a Siri-like character called Tracey.
SM&B worked on the initial investment in indie production company Dr Pluto from Fremantle, while Blaise Gaymer advised on the production of Hey Tracey!
Paul Mortimer, ITV’s Head of Digital Channels and Acquisitions said: “We’re delighted to be partnering with Dr Pluto on this crazy entertainment series, very much our subversive take on the TV Quiz Show.”
You can read more about Hey Tracey! here.