Maninder Gill (Head of Intellectual Property) highlights a current case from New Zealand where a trade mark owner worked with Customs to stop infringing Weetabix packets from entering the country.

Enforcing your Trade Marks

Apparently the hashtag #freetheweetabix is making the rounds in New Zealand, where its Customs officers, in addition to dangerous work like battling the illegal smuggling of drugs and lethal weapons from entering the country, have found the time to seize 300 packets of British Weetabix in a breakfast bowl trade mark battle with Kiwi brand Weet-Bix. The infringing cargo was destined for a small grocery shop that mainly caters to Brits living in NZ called ‘A Little Bit of Britain’. Not quite ‘Miami Vice’ (I can’t get the tune out of my head now) but you have to do what you have to do to protect your Trade Mark!