Alexa Chung collaborates with Marks & Spencer

SM&B have advised Alexa Chung on her unique Archive by Alexa collaboration with Marks & Spencer. Using the rich and extensive Marks & Spencer Company Archive in Leeds, Alexa and the M&S design team have carefully curated and handpicked a 31 piece womenswear collection, bringing archive pieces back to life for 2016 using Alexa’s unique approach to style. The supporting campaign will launch in April with Alexa taking creative ownership of the mood and direction.

The SM&B team, led by Peter Weiss and Adam Brown, advised on all aspects of the deal and continue to provide legal representation to Alexa Chung.

Archive by Alexa was highlighted in the press (see today’s Guardian and Telegraph) and is another exciting opportunity for Alexa to develop her work with leading brands.